Zara Research Study Essay Example | Topics and Well Written Essays - 3500 words

Zara Research Study - Essay Example Research has been made on customer service facilities offered by Zara and customers’ perceptions regarding this subject. Both primary and secondary data have been used for the study. Secondary data have been collected from different databases and existing literature published on past studies. Primary data have been collected by employing quantitative method of study. A sample population of 100 customers having shopping experience with Zara have been interviewed by distributing a structured questionnaire containing 5 close ended questions. The questions have been framed with the objective of understanding customer perceptions about customer service facilities provided by Zara. The secondary objective of this study is to investigate the relationship between age of customers and their perceptions. Responses of the participants have been measured in a five point Likert scale. The alternative hypothesis is that Zara provides satisfactory level of customer service. The responses are analysed using the t-statistic and the estimated value of t statistic is found to be sufficiently greater than the tabulated value. Therefore the alternative hypothesis is accepted. This establishes that customers have strong positive perception about customer service facility provided by Zara. It has also been found that compared to the youths, the middle aged population hold better perceptions about the company’s customer service. Zara is a famous international fashion brand. It is one of the eight store set ups of the Inditex Group, which is one amongst the largest retailers in the fashion industry in the world. The Inditex Group is an assimilation of approximately one hundred textile companies that conceptualize designs, manufactures fabrics and distributes them. The first shop of Zara was opened in the city of Coruà ±a in 1975 (Inditex, n.d.). Presently, the company has expanded its network to four hundred cities in eighty seven

Course work Coursework Example | Topics and Well Written Essays - 750 words - 6

Course work - Coursework Example The same actions that might be considered right in one single society may be unacceptable in another. Ethical deliberations helps to identify and try to understand any ethical obstacles. It is a person’s method of processing what is right or wrong in order to make a decision in order to take an action. A person will take into account their own values and beliefs, their emotions, and also ideas and principles. An individual will then undergo deliberation in which they process that information in a certain situation and even consider any other points of view. A person must use maturity and reasonable when coming to a conclusion during this process. A person must identify an ethical dilemma, consider their own emotions and beliefs, and then determine an action that the individual believes to be ethical. 2. Moral development is a way that a person’s morals and principles on how to treat one another and react to certain situations based on their growth. It is a process that occurs from infancy and throughout adulthood. Lawrence Kohlberg had a set of six stages to define moral development. The first two stages are under the label of preconventional morality and stage one is obedience and punishment. It is the first stage in moral development and applies to young children though some adults also may use this type of reasoning. It is at this stage that a child sees rules as something that is fixed and they follow the rules in order to avoid being punished. In stage 2, individualism and exchange, it is when a child considers their individual ideas and make a decision based on how it will benefit themselves. In the second level considered conventional morality, stage 3, interpersonal relationships refers to being a good boy or good girl. At this stage, a person wants to be nice and their actions are based on how it may affect relationships. A person is also concerned with expectations and roles of their peers. In stage 4, maintaining